This Is A Fender.

Why not? Why must we always think in sheet metal? New materials lead the way to bold new shapes and unexpected benefits. Why shouldn't a car look like it would be fun to bump into instead of a tragedy? We need to think in many new ways about the ways we can apply genius to the things we take for granted. Maybe this is not a bumper. Maybe it's a tail light.

 
     
ideas@GeniusMatters.com  
© 2009 Citizen Stakeholders For GM